Our Influences as a Brand
Face Clothing UK was founded on the back of our love of urban fashion and the local culture around our hometown - Stoke on Trent. Throughout our latter high school years and college days, we became more involved in the local skateboard and fashion scene with local stores such as Dazed retail acting as a hub for local skaters. To have such a great store serving a relatively small scene was a gift for us. This and a growing exposure to relevant urban brands such as Carhartt and Stussy along with more skateboard focused names like Enjoi and Huf sparked our passion for the scene and the desire to create our own brand that took elements of inspiration from all our favourite labels. Through wearing this stuff we found a group of friends who were equally interested in the fashion movements surrounding urban streetwear.
We figured that we should create products that we ourselves liked and thankfully it seems a lot of other people feel the same about our products! Looking more to the present, our interests have moved with the way that skateboarding has become more fashion focused over time. Skaters such as Austyn Gillette and the late Dylan Rieder changed the preconceptions of fashion associated with skateboarding.
As our tastes have matured, we couldn’t help but pay attention to the rise of the giants of urban fashion, such as Supreme and Palace. The way both these labels conduct business by managing exclusivity and their web strategy is something to be admired. This way of business has led to Supreme recently becoming a billion-dollar company - an incredible growth in such a short amount of time. It’s hard not to dream of our brand reaching that kind of level someday!
Our home and the surrounding area is another huge influence for us. Stoke on Trent seems to be transforming before our eyes in recent years, in particular areas like Piccadilly that have received a new lease of life, with many independent businesses popping up and not just surviving but thriving. These include our friends at the Entrepreneurs Network, as well as new exciting restaurants that have recently popped up such as KLAY Pizzeria and Bar, The Slamwich Club and quirky bars such as BottleCraft. The area is really becoming something exciting and it feels like a place that is growing with us.
Thanks for reading!